Abstract

This research compendium delves into the organizational dynamics of leading fintech startups in India, offering valuable insights into their operations, strategies, and success factors. The compendium comprises six chapters, each focusing on a specific fintech startup: Cred, PAYTM, Phonepe, Policy Bazaar, Razorpay, and Slice. Through meticulous research and engagement with key stakeholders, the compendium explores the role of technology in services offered by Cred, the human resource strategy and competitive advantage of PAYTM, organizational psychology at Phonepe, organizational trust and reputation at Policy Bazaar, organizational performance metrics and measurement in Razorpay, and knowledge management in Slice. The findings and case studies presented in this compendium provide actionable insights for academics, entrepreneurs, industry professionals, and fintech enthusiasts, transcending borders and offering broader implications for organizational dynamics across industries.
Keywords: fintech startups, organizational dynamics, technology, human resource strategy, competitive advantage, organizational psychology, trust, reputation, performance metrics, knowledge management, India.

Keywords: Global Economics, Financial Systems, Strategic Management, Technological Innovations, Digital Finance, Consumer Behaviors, Financial Management, Psychological Well-being, Work-life Balance, Operational Excellence, Product Differentiation, Brand Equity, Green Marketing, Corporate Social Responsibility, Fiscal Policies, Sustainable Development, Digital Marketing, Artificial Intelligence, Human Resources, Women Entrepreneurship.

Book Citation

VB Krishna., Rajeena,S.(2024). Exploring Organisational Dynamics: Insights From Leading Fintech Startups in India. ISBN: 978-93-92090-26-4. DOI: www.doi.org/10.47716/MTS.B.978-93-92090-26-4