Abstract

The edited book “Innovations and Insights: Trends in Commerce, Management and Sustainability” presents a comprehensive exploration of emerging paradigms shaping the future of commerce, management, and sustainable practices in the 21st century. Encompassing 22 research-based chapters contributed by scholars across India, the volume offers critical insights into a wide array of topics—from eco-friendly banking and financial technologies to startup challenges, wealth management for Gen Z, and digital transformations in investment and e-commerce sectors. Rooted in empirical research and theoretical frameworks such as the UTAUT model and strategic business analyses, the book addresses pressing questions related to digitalization, environmental responsibility, consumer behavior, and inclusive economic growth. It offers sectoral case studies, including on SBI’s green banking, BharatPe’s digital payment revolution, and the rise of robo-advisory platforms, showcasing real-world implications. With a special emphasis on sustainability and innovation, the book serves as a knowledge bridge between academia and industry. By integrating technology trends, policy implications, and consumer dynamics, this compilation is a valuable resource for researchers, educators, policymakers, entrepreneurs, and students seeking to understand and navigate the transformative shifts in commerce and management domains in alignment with global sustainability goals.

Keywords: Commerce, Management, Sustainability, FinTech, Green Banking, E-commerce, Digital Transformation, Strategic Leadership, Entrepreneurship, Financial Inclusion

How to Cite this Edited Book: 

Dr. Sindhuri, K., & Ms. Sopna, P. (Eds.). (2025). Innovations and insights: Trends in commerce, management and sustainability (Vol. 1, 1st ed.). Magestic Technology Solutions Pvt. Ltd. ISBN: 978-93-92090-78-3. DOI: https://doi.org/10.47716/978-93-92090-78-3